It is reported that the unique style of Wing-lok, Shanghai is also the expansionist ambitions of its hidden sound development plans, close to 51 days of gold consumption, Paradise is launching a new expansion of offensive, in Guangzhou, Foshan, Zhuhai, Zhongshan, four to five stores will be the same open. Paradise general manager of Guangdong Huang Minjia said on May 1, Paradise will be released in the prime business, Haizhu District, Guangzhou, the largest professional home appliance store??? Paradise South store, will shop again under the large amount of money to build this second "Grandview Plaza" style flagship store.
1 flagship store large amount of money to build South
Guangdong Yongle year 51 of the "big ticket" is located in Haizhu District of Southern prime commercial shop opened. Huangmin Jia said the Paradise as a national professional
Home appliance chain Enterprise, since 2004 in Guangzhou market, on to complete products, perfect service, competitive prices is widely recognized by consumers.
As of March 2005, Paradise has opened eight stores in Guangzhou, following the January Wing-lok, Grandview Plaza, Tianhe store opening, May 1, Paradise will be released in the prime business, Haizhu District, Guangzhou, the largest professional appliance store??? Paradise Gangnam.
It is reported that South Avenue, Paradise Road South shops in the total business area of more than 10,000 square meters, easily accessible from the Metro Line South Station exit just 20 meters away, 12 bus lines inserted and had. Around the country currently has 10,000 commercial plaza, Carrefour, Trust-Mart, McDonald's entered, Jusco department store is also under construction.
Huangmin Jia said the store to celebrate the grand opening of South, and to thank customers for one year, Guangzhou has the support of the Guangzhou Yongle, Paradise will be held in the city for the "electrical
Carnival "The series of activities, especially organized thousands of well-known brand, operating nearly ten thousand varieties, the total value of nearly 10 million of favorable consumer product feedback, Wing-lok, also promised to provide consumers with the most affordable price and most professional security service.
2 chain of the struggle to suppress traditional channels
"Paradise in Guangdong markets than in
States United States , Suning One step too late, however, the difference between before and after the advantages and disadvantages. "Huang Minjia that Yongle was entered, than the other home appliance chain to better understand and become familiar with the Guangdong market demand, and then targeted expansion, from this perspective is the cost of reduced investment returns.
Guangdong Paradise for calm before the stage, Huang Minjia considered to be in high-speed expansion of the full gestation period, once implemented, very relaxed hands and feet only. However, he constantly stressed that the current appliance sales in the Guangdong area, seemingly not killing Tianhundian Gome, Suning, Yongle chain such dispute, in fact, only appearance, in essence, the traditional home appliance channel suppression. "Currently, three major chain together might have accounted for less than 40% market share in Guangdong, 60% of the traditional chain of stores to be open space." Huangmin Jia said the chain in the new round of expansion, next year, the Guangdong home appliance half of the market may have won few chain.
3 annual targets for the two "double"
Huangmin Jia said the 2005 target is "sales double, double the number of new stores", sales of 800 million yuan from the impact of 2 billion yuan last year, the number of new stores will reach 25 or so.
In regional distribution, the Huangmin Jia said that this year continues to strengthen the downtown Paradise made forces, and will extend to the core city locations around the town market, completed in Guangzhou, Foshan, Shenzhen, Dongguan, Huizhou, Zhongshan, Zhuhai , Jiangmen complete network layout. Which, in Guangzhou and Shenzhen will be about 15 new stores in other cities will be secondary to open 10 more. Huangmin Jia said the operation focused on Paradise "single-winning shop efficiency", and strive to increase the overall effectiveness of a single store 30%.
The core of the Guangzhou Appliance Retail Market, Huang Minjia that about 80 billion overall size of annual sales, per store sales of more than 100 million yuan, should be able to accommodate about 60 chain stores. Huangmin Jia said the Paradise next three years intends to open in Guangzhou about 15 to 20 stores, targets 30% market share.
And the Guangdong market, Yongle planning is the layout of 60 stores, 30% also strive to share. He believes that Gome and Suning are taken at the national branch network layout, Wing-lok, the main attack Shanghai and Guangdong, Jiangsu and Zhejiang are two blocks to form a "dumbbell-shaped layout," which is the Yongle focus areas, focusing on a single shop-effective strategy for expression .
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as wireless mouse pointer , gifts premiums.